A Brand Strategist experienced in product design and motion design, focused on business success.
Working in B2B and a specialist in designing for hard to access audiences. My intelligence and empathy has led me to become a respected leader by my colleagues, and achieve business objectives through the art of creativity.
Design Philosophy
Design is not art (but art exists in design)
Design is always functional first and should be actioned as a solution to a problem, from application UI's to brand logo design, and in the journey of creating a solution, we can make art.
Lead with empathy & understanding
Strong design is always driven by being able to see through the eyes of others and removing your own bias, and needs to be executed by understanding how to communicate with your team and knowing best how to use their skills.
Triumph is found in the detail
Success is in the labour of detail; defining the challenges of the user, pixel perfection of a poster composition, eye track of a user journey, key-framing of a matte track.