Branding Project / Nomad
A stand-out modern bar, sliding sophistication, metals and spice. The main point of interest is the interactivity of multiple Latin inspired events, wide menu of colorful cocktails and Mediterranean tapas.
For the Nomad brand, we found inspiration in the name and sensation of being nomadic, the freedom of movement, living in the moment, and sharing food around the fire. We set up a library of icons related to these concepts, using minimal lines; a compass, guiding the way, an hourglass, representing the time well spent and the anticipation of waiting, and a doorway, into something new and inviting, all framed by the moon, guiding the whole brand as its main icon.
The color palette was selected to give a neutral edge, along with contrasting sophistication and modernal flair. The deep blue against the bronze and gold, give a sense of taste, relaxed edge and high quality.
